The company was invested in byindividuals in July 1999. In just four years, the company's total assets expanded fromten million to two billion yuan. Its sales volume rose from 40 million yuan in 1999 to 2.1 billion yuan in 2002. Its positioninthe list of dairy product providers jumped from 1,116th to th. It achieved a sales volume of 2.17 billion yuan in the firstsixmonths of 2003.
Currently,Mengniu holds the largest market share of TetraPakpillow-shaped package milk in the world. Tetra Pak listed Mengniu as a model factory, the first in China. Mengniu holds the second-largest market share of ice cream products.